My College and Career Choices Essay - 1058 Words

What do you want to be when you grow up? Is one of the many questions that are asked by teachers and adults. Through the research and development of this paper, I feel that I am finally prepared to answer that question. College has always been in my plans but which college? Well, I have it narrowed down to three excellent and well -known colleges. Ohio University of Athens, The Ohio State University of Columbus and Miami University are the colleges that I feel would foremost prepare me to become an athletic trainer. My first college choice is Ohio University of Athens; I think that Ohio University is a prominent university. Also, I like the rural location of the college. This college provides the classes I need to pursue my career in†¦show more content†¦The Ohio State University (OSU) is my second college choice. Being a Buckeye has been a dream of mine since I knew what college was, but with the research I have done, I do not like the size or location of the college, howev er OSU does offer a really good athletic training program and thats what interests me most about the college. College is not cheap or easy but it is doable. Tuition for OSU is $11,285 per semester (collegecalc.org). With a larger college there is going to be a larger enrollment number. According to (osu.edu) there is an average of 50,000 students enrolled at OSU. Having a large variety of choices in majors is convenient. A total of 175 majors are offered at OSU (osu.edu).The recommended ACT score ranges from 26-30 (osu.edu). Scholarships and financial aid are both offered at OSU. The scholarships offered at OSU are various types of merit scholarships awarded to those students who qualify (osu.edu).Financial aid at OSU is like other universities ,they have grants loans and work study( osu.edu).Like Ohio University , OSU offers extracurricular known as intramural sports and many other programs. Although it is not my first choice if I get the chance I would become a Buckeye. Last but certainly not least, Miami University of Oxford, Ohio would be my third choice. Miami University is another well-known college that also has a rural location. ThisShow MoreRelatedMy College and Career choices500 Words   |  2 Pages My College and Career choices My three college choices are University of Florida, University of Seattle and Ohio University. Each of these colleges have good qualities for my careers. I’m not very sure what exactly I want to have a career in. Two of my main choices are veterinarian or child care. Some of my concerns are the distance, cost of tuition, the quality of the program, and the recreation at the colleges. University of Florida is my first choice. The tuition for my enrollmentRead MoreMy Career Choice For College1094 Words   |  5 PagesAfter high school, students in the United States have various career choices to choose from. College is a place composed of numerous facets and activities, which offer a variety of avenues for the career-minded to explore, while offering growth and opportunities for advancement. A fine career choice for students to pursue in college in is marketing: planning, directing, and the coordination of marketing policies and programs. Marketing dates back to 1450, when Gutenberg’s metal movable type productionRead MoreEssay My College Career Choices468 Words   |  2 Pagesschool preparing for college and at the same time having fun. Until you are in your senior year of high school that’s when you realize and start asking your self what college do I want to go to? Or what college career I want to pursue? That’s when you notice you have but so little time to answer these questions. Me I’m in my last year of high school and I though I already knew what career I wanted to pursue, but its now that I notice that not even I know what I’m going to do with my life? All I’m sureRead MoreThe Day For Air Conditioned Spaces922 Words   |  4 Pagesradars and radios. These electronic devices must remain cold, or they will overheat and malfunction, the spaces are so cold you must wear a jacket. The EN asks the ET â€Å"How did you get so lucky to be working in air-conditioned spa ces while I‘m sweating my buttocks off down in the engine room?† The ET replies â€Å"Choose your rate, choose your fate.† It is one of our favorite sayings in the enlisted Navy. It has just enough truth to be annoying. The Navy s enlisted ranks are subdivided into occupationalRead MoreThe Road Not Taken By Robert Frost973 Words   |  4 Pagessometimes life changing. My challenging decision took me down a rocky path my senior year deciding a career. There are numerous careers and colleges to choose from; however, a student can only choose one. Unlike the majority of my classmates, my career ideas switched, what seemed like, every month. The beginning of my senior year I had a full ride scholarship to Cowley County Community College, but I was already dead set on attending Wichita State to be a nurse, following in my mother’s footsteps. AfterRead MoreCollege And Career Research Essay1158 Words   |  5 PagesCollege and Career Research Essay By, Darien Carson The future; after high school, after college, the future is a later time period that will happen in one’s life. For my future I plan to attend college and later become an engineer. College is one of the best choices available for high school graduates to ensure a successful future. Colleges offer specialized learning that when attended can open many opportunities. Two colleges I may attend after high school are Massachusetts Institute of TechnologyRead MoreRelationship Between Gender And Jobs1521 Words   |  7 Pagesattaining a graduate or post-graduate degree I would ask a question as follows: The purpose of this study is to examine whether, among college-educated individuals, there is a correlation between gender and the careers pursued following the conclusion of their education. By asking the question in this way, I introduce all of the concepts which are necessary to complete my study. By taking a stance that simply poses the question while not suggesting that there is a correlation in either direction, I offerRead MoreComputer Engineer as a Career1193 Words   |  5 Pagesneeded to begin a career in the IT field such as educational requirements are discussed. The different rewarding benefits of the career are presented. The paper concludes by sharing what I look forward to accomplishing my career as a computer engineer. Proposal For my presentation I will be proposing the benefits of choosing a career as a computer engineer. I intend to present you with the information on how to prepare you for your career path. My parents have always saidRead MoreAn Understanding Of The Business Process852 Words   |  4 Pagesabout strategic and contingency planning at Umpqua Community College. 2. Discuss historical and contemporary trends in the economy and in the workplace. a. In week one, I explain how current business trends might affect my career choice. b. In week eight, I write about strategic and contingency planning at Umpqua Community College. 3. Apply communication skills. a. In week one, I explain how current business trends might affect my career choice. b. In week two, I accessed 3-5 national news sources andRead MoreNetwork and Computer Systems Administrator1608 Words   |  7 PagesI am proposing to write about becoming a network and computer systems administrator, one of the reasons I chose this field to do my final project on is I am already in this field of work and feel that I have a fairly good background and plenty of information to share with others. I started in the Information Technology field in 2000 as a System Support Specialist for a fairly good sized Insurance Company. I have always like computer and figuring out what makes them work so when I had the chance

Theme Of Babe In Paradise - 1452 Words

Marisa Silver’s collection, Babe in Paradise, transcribes a theme of loss located in Los Angeles. In the collection, every character copes with loss in various scenarios. What defines the term loss in Silver’s work? A central theme in Babe in Paradise inhibits losing a family member. However, many characters deal with loss in their version, which comprises of hope, pride, mental state, and reality. After loss, an individual’s personality can change either in a positive or negative forefront, this is shown heavily in Babe in Paradise. Silver’s collection demonstrates how severely a tragedy affects the character, not as an individual, but how their loss affects the people around them. In â€Å"Babe in Paradise†, the characters, Babe and Delia,†¦show more content†¦In the next story featuring Babe, we see how she performs after the house fire. â€Å"Thief† shows the reader what happens to Babe after the fire but also introduces new characters, Billy and his mother. As the story begins, Billy and his mother arrive at their house being robbed. Very quickly, Billy’s mother finds a woman and it emerges to be Babe. Although, robbery was committed, Babe was given a second chance. Once settled, all the characters give a backstory to each other. Billy, at birth, has had a hole in his heart and his mother raised him by her standards. She took no chances at Billy missing any medical treatments. Billy, howe ver, sought independence after years of unwanted assistance. Billy â€Å"accepts his wheelchair† (Silver 94) as if it were his legs and his mother was â€Å"like a worried airplane passenger who valiantly stays awake to support the unaware pilot† (Silver 94). Silver introduces a new version of loss, selfishness and independence. Billy was being controlled by her mother, but she desired a safekeeping for him. The mother was being selfish that she did not think about what Billy had wanted. Eventually, Babe’s actions reflect what she has been through in â€Å"Babe inShow MoreRelated Francis Scott Key Fitzgerald and His Work Essay735 Words   |  3 PagesGatsby in 1925, he had already amassed an impressive literary resume. From his first commercial publication of the short story, Babes in the Woods at age 23 to The Sensible Thing at age 28, Fitzgerald published fourteen short stories, one play, two collections of short stories, and two novels. His first novel, This Side of Paradise, made Fitzgerald a celebrity. The second, The Beautiful and the Damned, was serialized in Metropolitan Magazine. Few American writersRead MoreAnalysis Of Inferno By Dante Alighieri1583 Words   |  7 PagesThe punishment reflects the type of sin committed during their lifetime. All of this organized based on the severity of the sin. Dante teaches us that whatever you do will always come back regardless. Justice is considered one of the most important theme and concept that it comes with. The term â€Å"right of law† means that a person does what is â€Å"just† or â€Å" morally right† and for things to be overall fair which ties in with the concept that involves people getting what they had coming for them. DanteRead MoreAN ANALYSIS OF WILLIAM BLAKES SONGS2960 Words   |  12 Pagesand deeply spiritual, causing some to dismiss his works as lunatic rantings.4 Blake was both poet and artist, and it is a mistake for any interpretation of his poems to ignore the central role his engravings played in creating meaning.5 The bird of paradise is a common image used in Blake’s works to symbolise innocence and creative freedom, yet it is only in the pictures accompanying Blake’s verse that the reader can observe it. Similarly, ‘experience’ is often shown as a dark forest in which mankindRead MoreThe Internal Conflicts of Young Goodman Brown by Nathaniel Hawthorne1418 Words   |  6 PagesThe Internal Conflicts of Young Goodman Brown by Nathaniel Hawthorne In Young Goodman Brown the theme is not only centered on religious hypocrisy (falsely claiming to have certain religious morals) but also on the internal conflicts of Young Good Man Brown. A basic rundown of the story is that one fateful evening Young Good Man Brown decides to attend a meeting of the black Sabbath. On the way thereRead More Twain’s Huckleberry Finn and Kerouac’s On the Road – The River and the Road3035 Words   |  13 Pageswhere the river acts as the road that carries the characters on continuous adventures. Seventy years after the publication of Huckleberry Finn, Jack Kerouac began to write his picaresque novel entitled On the Road. Like Twain’s Huck Finn, Sal Paradise is Kerouac’s naà ¯ve narrator who captures the essence of life in his depictions of experiences on the road. Both characters are social commentators regarding the conditions of their surroundings; they are public barometers who measure the state ofRead MoreMacbeths Lady in William Shakespeares Tragedy, Macbeth Essay3038 Words   |  13 PagesAs for Macbeth, he knows from the first that he is engaged in an irrational stunt: I have no spur / To prick the sides of my intent, but only / Vaulting ambition, which oerleaps itself / And falls on the other. In this sequence there is also the theme of outwitting or transcending time, an aspect of natures order as we know it: catching up the consequences, jumping the life to come, and the like. (108)    The Tragedy of Macbeth opens in a desert place with thunder and lightning and threeRead MoreEssay Lady Macbeth, Macbeths Forceful Woman3061 Words   |  13 Pageslike the deed thats done, and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeths invocation of the spirits who will unsex her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95)    In Macbeth as the Imitation of an Action Francis Fergusson specifies the fears within Lady Macbeth:      I do not need to remind you of the great scenes preceding the murder, in whichRead MoreEssay about Macbeths Conniving Lady3058 Words   |  13 PagesAs for Macbeth, he knows from the first that he is engaged in an irrational stunt: I have no spur / To prick the sides of my intent, but only / Vaulting ambition, which oerleaps itself / And falls on the other. In this sequence there is also the theme of outwitting or transcending time, an aspect of natures order as we know it: catching up the consequences, jumping the life to come, and the like. (108)    The Tragedy of Macbeth opens in a desert place with thunder and lightning and threeRead More Lady Macbeth, Macbeths One-of-a-Kind Woman Essay3059 Words   |  13 Pageslike the deed thats done, and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeths invocation of the spirits who will unsex her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95)    In Macbeth as the Imitation of an Action Francis Fergusson specifies the fears within Lady Macbeth:      I do not need to remind you of the great scenes preceding the murder, in whichRead MoreEssay about Macbeths Queen3071 Words   |  13 Pageswife-to-husband lie to accomplish her purpose. (52)    In Everybodys Shakespeare: Reflections Chiefly on the Tragedies, Maynard Mack shows how Lady Macbeth complements her husband:    Her fall is instantaneous, even eager, like Eves in Paradise Lost; his is gradual and reluctant, like Adams. She needs only her husbands letter about the weyard sisters prophecy to precipitate her resolve to kill Duncan. Within an instant she is inviting murderous spirits to unsex her, fill her with cruelty

The New World Free Essays

The Spanish, French and English explored America and left a lasting mark on the New World’s development. Different methods of colonization were used by the Spanish, French and English. The Spanish and English had similar ways of colonization, and the French had quite a different style. We will write a custom essay sample on The New World or any similar topic only for you Order Now When he Spanish conquered the New World, they were the most wealthy and powerful of the three. The Spanish brought epidemic disease that depopulated areas over many years causing civilizations to collapse, along with brutal killings of Natives. Spanish integration with the Indians over time resulted into a modern distinction between Latinos and Spanish into a new population. Forced labor and Christianity pushed the Spanish wealth into accidental discoveries of Tobacco, Chocolate, and Vanilla Spices. The English were similar to the Spanish of their brutal behavior towards the Natives, slavery and the epidemic of disease. On discovering the America’s, a belief of new shipping lanes were formed. This proved to be an advantage for trading because it provided quicker routes. Agriculture was founded and traded due to success of using slavery. Gold, copper and the products of farming were traded and used for power. The French had a very different approach unlike the Spanish and English, as they used commerce versus conquer. Accidently being discovered while exploring, the French came across the Natives and started trading furs. This turned out to be long lasting relationship and provided a different way to cohabitate with the Native’s, instead of taking the land. The Spanish, English and French had similarities that were common. The English colonies were better fed and clothed as the French and Spanish had much larger empires. Slavery, trade routes, farming and religion were very common of all, and benefitted in establishing the New World. Faraher, J. M. , Buhle, M. J. , Czitrom, D. , Armitage, S. H. (2009). Out of Many: A History of the American People (5th ed. ). Upper Saddle River, NJ: Pearson Prentice Hall. How to cite The New World, Papers

Financial Analysis of Blackmore Company †Get a Complete Report

Question: Discuss about the Report for Financial Analysis of Blackmores Company. Answer: Introduction of Blackmores It is a natural health company which is leading in Australia. The founder of this company Maurice Blackmore (1906-1977) was actually passionate about the natural health from the vision of the naturopath. He actually believes that health is more important than anything in life and also he encourages the people that they should take care of themselves as well as their health. This company offers products and services which provides natural approach at a large extent to health which is based on the experts advice of vitamins, minerals, herbs and nutrients. They provide the good quality range in vitamin, minerals, herbal, and nutritional supplements. This company has the most trusted name in the field of natural health as it is concerned about the community and environment and also supports it. This company offers the best natural health care products and also provides services to the customers in order to meet the highest quality standards. They actually work on the customer satisfaction along with their expectations and to fulfill that expectation. This company was also awarded as the Australias Most trusted brand in the field of vitamins which is the supplements for the seventh year running in the year of 2015. Blackmores was established across 80 years ago by the naturopath Maurice Blackmore. This company adopted the naturopathic heritage which affects the Blackmores approaches about the health condition and the prosperity of the wellbeing at a large extent. They actually use their traditional approach and also adopt the current approaches for products like they have the knowledge about the herbal things but they also acquire the knowledge about the nutrition for the making of medicines. They research and innovate new things for their product and adopt those changes only which minimize the adverse affect and support the environment as well as community and have the identification as an employer of choice. This company produced products more than 250 range of vitamins, minerals, herbal and nutritional supplements in their house of experts with the help of ingredients which has the highest quality in the whole world. They produced products according to the requirement of the International Pharmaceutical inspection convention and pharmaceutical inspection co-operation scheme (PIC/s) standards of goods manufacturing practice (GMP). This company offers the wide range of innovative services to the customer which includes naturopathic advisory service which is absolutely free which is used by the 50000 customers or people last year. This company also has the award-winning website which provides the information to the customer or any person according to their health problem and also about the wellbeing resource. They also provide training and education in order to support their retail partners. They believe in social responsibility towards environment, society which includes about the sustainability like the world wildlife fund sustainable fish oils partnership and supports the community and take innovative steps. They also give charities about millions of dollars according to the running festival (Blackmores 2014). The Blackmores group It is the ASX 100 publicly- listed company which has the 1000 employees or even more than that in Australia, New Zealand and Asia. They have many consumers in 17 countries which includes- Bioceuticals It is the leading provider about the therapeutic supplements and the healthcare practitioner nutritional in Australia. They adopt the quality, innovation and integrity as their principles in order to guide their work. It has the most important position in order to ensure the complementary and also they have alternative option for the medicines which becomes the important part of the Australian allied healthcare industry. Pure animal wellbeing (PAW) With above the 80 years of experience for human beings in natural healthcare, Blackmores has now decided to extend itself to the animals health also and get an experienced about animal health and also the passionate about the animal health division. For this experience, they provided the experts like vet nary doctor which develop the natural healthcare products for animals which is clinically proved. Blackmores institute This institute was launched in 2012. This institute provides the education and training to the experts as well as the new comer who are interested in the field of medicines and they have the experts such as Dr Lesley Braun who is the researcher in the field of natural health. This institute focuses on activities like research, review of natural medicines and knowledge about the programs. This institute also provides credit education like in previous year 4000 healthcare professionals and 10000 pharmacy assistant was got educated. Blackmores Asia This company operated in china, Singapore, Thailand, Malaysia, Taiwan, Hong Kong, Korea, Indonesia, Vietnam, Cambodia, Kazakhstan, Myanmar, Mongolia and Japan. Fusion health It has joined the Blackmores group in 2016. It provides Chinese herbal medicines and has the Australias leading provider. Bemore The company has the partnership with Bega in order to produce the nutritional foods with high quality child nutrition range. There was a huge growth of the company and has the strong leadership quality that the CEO Christine Holgate was announced as the CEO of the year 2015 and is the beginning of the chair of the Australia-ASEAN Council and the Markus Blackmore who is the son of the founder of company Maurice Blackmore is now the chairman of the board (Blackmores, 2014). Blackmores strategy The company actually accepts only those brands which is trustworthy according to their needs and requirements and which is also acceptable by the customers, health care professionals and by the government and it must be natural health supplement brand. They have their presence or the name among various multiple channels on the top of e-commerce platforms and also have the distribution offline channel like personal care stores, pharmacy, department stores and hypermarkets. They provide best education class and awareness on local website about the natural health education. They also adopt innovative things and changes for the product development. Financial and operational highlights From the previous year, group sales has been increased by 36% and become $471.6 million. Net profit also increased by 83% from the previous year of $46.6 million. New products were launched and there was an extension of 170. It is recognized as most trusted brand in a category and also maintains that image from seventh year. Net debt were decreased by 87% and become $7.1 million. Operating cash flow has become doubled. Increase in net assets per share by 38%to $5.27. Earnings per share also increased by 81.4% and become 270.7cents (Blackmores 2013). Table1 $ in millions Financial year 310 13 340 14 490 15 Figure1 group revenue is $471.6millions which represents the growth of the last years profit. Table2 $ in millions Financial year 26 13 26 14 47 15 Figure2. Group net profit after tax is $46.6 million which shows the growth of 83% of last years profit. There is growth in profitability by 88% of Blackmores Australia. Sales increased by 43% and become $317.4 million. This company maintains their relationship with the retailers and with the customers also and provides them increase in investment by 20%. Blackmores New Zealand acquires growth of the sales about 13% which is effective in New Zealand market. The sales of the Asian market were increased by 26% for the year of $84 million which is doubled from the five years ago. Earnings before interest and tax were also increased up to 82% and become $8.3 million. The Malaysia branch of Blackmores has increased their sale up TO 10% and earnings before tax and interest sere also increased by 22% to 3.3 million. But the Thailand market was affected by soft market and get decline the sales up to 7% and earnings before interest and tax up to 27%, but it has the contribution towards profit at $6.3millions in group earnings, Whereas Korea, Singapore and Hong Kong were increasing their sales an d perform well. Table3 In cents Financial year 125 13 125 14 200 15 Figure3. The final dividend per share is 135cents where as ordinary cent is 203cents per share of the whole year, which means that there is 60% increase in total ordinary dividends of 127 cents per share. Table4 $ in millions Financial year 65 13 57 14 3 15 Figure4. the net debt level was $1.7million which is compared to $54.4million from the previous year. Table5 Cents Financial year 140 13 150 14 270 15 Figure5. increase in earnings per share by 81.5% to 270.7cents. 3 years history $0 2015 2014 2013 sales 471,615 346760 326603 earnings before interest, tax, depreciation and amortization 78,655 46055 44692 depreciation and amortization 6391 6266 5989 earnings before interest and tax 72264 39789 38703 net interest expense 3432 4826 4752 profit before tax 68832 34963 33951 income tax expense 22276 9534 8975 profit for the year 46556 25429 24976 net debt 7069 54401 69043 shareholder equity 132915 104226 98051 total assets 293407 236594 231477 current assets 187844 131376 124030 current liabilities 114998 58040 45035 net tangible assets 90809 65185 58860 net operating cash flow 71127 37491 22014 number of shares on issue 17224 17113 16972 earnings per share 270.7 149.2 147.9 ordinary dividend per share 203 127 127 share price at 30 June $75.27 $27.20 $26.94 net tangible assets per share $5.27 $3.81 $3.47 return on shareholders equity 35.00% 24.40% 25.50% return on assets 27.30% 17% 19.10% dividend payout ratio 75.00% 85.10% 85.90% gearing ratio 5.10% 34.30% 41.30% EBIT to sales 15.30% 11.50% 11.90% effective tax rate 32.40% 27.30% 26.40% current assets to current liabilities (times) 1.63 2.25 2.75 net interest cover 21.10 8.2 8.1 gross interest cover 18.80 7.7 7.9 % change of prior year sales 36.00% 6.20% 25.20% EBITDA 70.80% 3.10% -4.70% EBIT 81.60% 2.80% -7.80% Profit for the year 83.10% 1.80% -10.20% EPS 81.40% 0.90% -10.80% ordinary dividend per share 60.00% 0.00% 0.00% Statement of financial position As at 30th June 2015 2015 2014 assets $000 $000 current assets cash and bank balance 36931 18599 inventories 107076 70567 receivables 38665 38742 other assets 5172 3468 total current assets 187844 131376 non-current assets property, plant and equipment 60735 63613 investment property 2160 2160 other intangible assets 18530 18363 goodwill 16863 16863 deferred tax assets 6713 3815 other assets 562 404 total no-current assets 105563 105218 total assets 293407 236594 liabilities current liabilities trade and other payable 94908 49153 current tax liability 12862 2793 provision 6284 5471 other liability 944 623 total current liabilities 114998 58040 non-current liabilities interest bearing liabilities 44000 73000 provision 730 906 deferred tax liability 202 other liability 562 422 total non-current liabilities 45494 74328 total liabilities 160492 132368 net assets 132915 104226 equity capital and reserves issued capital 37753 34502 retained earnings 87099 66497 reserves 8063 3227 total equity 132915 104226 Notes to the financial statements trade and other receivables 2015 2014 current current trade and other receivables 107355 71329 allowance for doubtful debts -169 -688 allowance for claims -927 -800 106259 69841 goods and service tax recoverable 615 723 other receivables 202 3 107076 70567 inventories 2015 2014 ingredients 1806 1458 raw material 10420 17034 finished goods 26439 20250 38665 38742 property, plant equipments 2015 2014 cost 99935 96976 accumulated depreciation -39200 33363 60735 63613 carrying amount of: freehold land 12848 12848 building 31054 31985 leasehold improvements 350 316 plant equipments 15049 17985 motor vehicles 157 116 capital work-in-progress 1277 363 60735 63613 goodwill 2015 2014 cost $0 $0 balance at the beginning of the year 16863 17575 patent recognized during the year -712 balance at the end of the year 16863 16863 goodwill has been allocated as follows pure animal wellbeing 658 658 bioceuticals 16205 16205 16863 16863 intangible assets pure animal wellbeing 1189 1189 bioceuticals 15481 15481 16670 16670 trade and other payables 2015 2014 trade payable 52835 25928 goods and service tax payable 2940 1866 other creditors and accruals 39133 21359 94908 49153 current tax liabilities 2015 2014 $000 $000 income tax payable 12815 2793 withholding tax payable 47 12862 2793 interest bearing liabilities 2015 2014 secured at amortized cost bank bills 44000 44000 Provisions 2015 2014 current employees benefit 6136 5178 directors retire benefit 148 293 6284 5471 non-current employees benefit 730 906 issued capital 17,224,284 fully paid ordinary shares 37753 34502 earnings per share 2015 2014 cents pe cents per r share share basic earnings per share 270.7 149.2 diluted earnings per share 269.1 149.2 Conclusion: The Blackmores company has a good position in the market with a cash conversion rate of 112% and also has a working capital of $46million and operating cash flow $60million as compared to previous year. Net debt result was positive at $23million with net interest cover at 50times as compare to previous year. The company has good impact on the whole Australian market in purchasing raw material and has the $0.5million net benefit on foreign exchange (Blackmores, 2016). References: Blackmores.(2014).About Blackmores .Retrieved on 19 August 2016 from https://www.blackmores.com.au/about-us Blackmore.(2014).About blackmores.Retrieved on 19 august 2016 from https://www.blackmores.com.au/about-us/company-information/about-blackmores Blackmores.ltd.(2013). Presentation to Goldman Sachs Emerging Companies Conference. Retrieved on 19 August 2016 from file:///C:/Users/Guest/Downloads/analystbriefing.pdf Blackmores.(2016).Doing business in china. Retrieved on 19 August 2016 from file:///C:/Users/Guest/Downloads/Shareholder%20Presentation%206%20May%202016.pdf Hovers.inc.(2016).Financials Information for BLACKMORES LIMITED.Retrieved on 19 August 2016 from https://www.hoovers.com/company-information/cs/revenue- financial.blackmores_limited.90213448103eebc4.html Finance.ltd.(2016).Blackmores the best of health.Retrieved on 19 August 2016 from https://www.finnewsnetwork.com.au/CompanyReports/Blackmores-Limited/0 Blackmores.(2014).investor centre.Retrieved on 19 August 2016 from https://www.blackmores.com.au/about-us/investor-centre Blackmores.(2014).ASX announcements.Retrieved on 19 august 2016 from https://www.blackmores.com.au/about-us/investor-centre/asx-announcements Blackmores.(2014).Governance board of directors.Retrieved on 19 august 2016 from https://www.blackmores.com.au/about-us/investor-centre/corporate-governance Blackmores.(2013).Improved second quarter result for Blackmores.Retrieved on 19 august 2016 from file:///C:/Users/Guest/Downloads/ShareholderLetterHalfYearResultsDec2013%20(1).pdf Morningstar.inc.(2016).Blackmores ltd BKL.Retrieved on 19 august 2016 from https://financials.morningstar.com/income-statement/is.html?t=BKLregion=aus Blackmores.(2013).welcome to the 50th annual general meeting of Blackmores limited.Retrieved on 19 august 2016 from file:///C:/Users/Guest/Downloads/AGM%20Presentation%20ASX%20FINAL.pdf

The history of soul music free essay sample

Souls music was also enabled by an unstoppable trend towards black and white integration, as more and more white folks accepted the idea that lack culture was not evil or degrading simply different (African instead of European). The sociopolitical inroads made by jazz also helped legitimate black pop music with the white masses. Soul music was also, indirectly, helped by rock music, precisely because rock music made white pop music sound so obsolete.Rock music buried white pop music but did not quite Offer an alternative. On the other hand, rock music legitimated black pop music (rock music was basically a white version of retrenchments), and black pop music did offer an initiative to the Italian crooners and the likes. As the civil rights movement staged bigger and bigger demonstrations and increased African-American pride, soul music became more than party music for young blacks: it became a rallying flag for the black nationalist movement. We will write a custom essay sample on The history of soul music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While never truly political in nature, soul musics ascent in the pop charts came to represent one of the first (and most visible) successes of the civil- rights movement. Soul music was born thanks to the innovations of a generation of post-war musicians who.

Dear Cecelia Essay

Dear Cecelia Essay Dear Cecelia Essay Letter to My future daughter Cecelia May 2013 Dearest Cecelia, The world you are in is a very dark place, it is full of War, deception, poverty, racism, and it lacks a caring Government. Some of these issues we have been facing for hundreds of years. I think by far the worst issue we have to face is ongoing racism, not just against other people but also to your own kind. Sweetheart, people in this world are going to have hatred towards you , not just because your girl, but also because your skin color. There are some crazy people in this world babygirl, the kinds of people who shoot up movie theatres full of innocent people, people who go from building to building on a college campus stabbing people. Who kill innocent little school kids like your siblings. I can’t help but imagine it’s going to be like in your time . My one hope is that this generation that’s full of instant gratification, otherwise known as the â€Å"me† generation is over, or that its at the tail end. I have many concerns for you, and growing up in this world I’ve been describing, one of the biggest concerns for you is racism. Some people might try to make you feel guilty for slavery, amongst other things. Being that you are part white, and part black, I fear you will get harassed worse than your father and I did. Another concern I have for your generation has to do with your schooling and the things you’re taught. I pray that you are told the truth from a young age. And lastly, I’m scared that all the jobs will be taken. I can only pray that, the job market has jobs available to you after you graduate. Cecelia when I think of your generation I think of a beautiful world, where we aren’t in debt. Where our precious home, Earth isn’t falling apart. Everyone recycles and donates to charities, but a world where don’t need charities, because everyone is taken care of. Everyone can afford the basic necessities like food, a car, healthcare. I see a world where our technology is moving at a reasonable pace, not as fast as it is now. I can imagine a government who honors their commitments to THE people. No war, hippie status as some will call it. Gay marriage, and pot smoking – both legal activities. Monsanto completely gone. No GMO’s, no big PHARMA companies. But alas we live in a world where change takes a long time, just look at when I grew up for example; Racism was a big part of my upbringing. Most people didn’t know it but yes I was harassed because I’m white. Called every name in the book, from Indian killer to slave owner to buffalo killer. Anything you could say, ive heard it. I used to apologize for the things of the past. Then someone said â€Å"you should not be held

Harley Davidson Report Essay Example | Topics and Well Written Essays - 1500 words

Harley Davidson Report - Essay Example The customers of Harley Davidson attend events like posse rider mainly because of the attachment they have with Harley Davidson. It is quite possible that if Harley Davidson name is not attached to these events the outcome of these events might very well be decreased. Moreover, these events provide Harley Davidson an opportunity to market their products in a much more convenient and economical manner. These events put Harley Davidson closer to its customers strengthening the bond they share. Strong customer relationships are maintained and this allows new customers to be targeted as well. When the customer of Harley Davidson even share their experience with others, the prospective customers may have a positive image of the brand and they may also value the relationship that the brand has with its customers via the arrangement of such an event. So, it is recommended that they should continue sponsoring Posse Rider event as it seems a profitable investment. Answer The Posse Ride has been profitable for Harley Davidson but the true potential of the event is still to be realized. To fulfill its true potential the strategic heads need to make few alterations to it so that it becomes unavoidable to organize. A well thought out structure of the event needs to be planned. The first step could be to go back to the basics and identify what mistakes had been made in the past. A proper research work will help in the right preparation for the event. Another step they can take is to offer new deals and packages in an effort to increase the worth of the event. A good route to the coast can be selected that will allow riders to enjoy the event and trust the brand's management towards event organizing. The event may add more segments to it which could attract more audience towards it. Lastly, the promotional strategy should be designed carefully.  Ã‚  

Final draft of Rhertorical Analysis Eassy Assignment

Final draft of Rhertorical Analysis Eassy - Assignment Example lenging for the academicians, psychologists, politicians, and judiciary as it involves both human aspirations and the societal onus as to how to legally systematize same-sex marriages. The issue of same sex marriage is a topic that will always garner controversies as it is utterly difficult to come out with a consensual perspective with regards to the myriad social, ethical, philosophical, religious and legal aspects related to it. According to a nationwide study conducted by the University of Queensland, given the choice, 54 percent of the same sex partners are prepared to get married while 80 percent of Australians who are maintaining same-sex relationship will advocate such marriages even if they do not wish to marry. There are many legal benefits for married couples and they are even more important for same- sex couples, since they experience denial of legal rights because of social prejudices (12 Reasons Why Marriage Equality Matters, n.d.). There are other cultural and social benefits, like each partner will feel more responsible towards the other. Moreover, it has been seen that if legal recognition is not given to same- sex marriages then it can have adver se impact on the physical and mental health of the partners involved. Social discrimination can lead to severe depression and lower self-esteem among gay and lesbian people. Such cases are more common among the young LGBTs who become prone towards running away from home, substance abuse, and suicidal tendencies (Renzetti & Edleson, 2008, p.337). Personally speaking, it is an emphatic assertion that homosexuals need not be subjected to any kind of discriminations and should be accepted with open arms within the society, because being a homosexual is completely natural and harmless. As per the existent academic and scientific inputs, being a homosexual is not an ethical or moral choice, but is something that is innate and natural to any individual. Hence, a person should not be prejudiced against and

Are or should rights be based on nationality The Module is [ Essay

Are or should rights be based on nationality The Module is [ Citizenship in Theory and Practice] politics - Essay Example It is for this reason that arbiters of rights are always under scrutiny and lot of discussion goes on regarding the role and task of rights arbitrator for informing people regarding their rights. The question of rights has always challenged political philosopher and thinkers. The question has also tested the wits of moral thinkers as it is one of the fundamental issues of morality. Since, philosophy started in ancient Greece therefore early thought had Greek city state or polis in mind and for this reason the application of rights focused on the relationship of individual and polis. As such, the idea of rights is mainly based on the responsibilities of the individual citizen to the wider polis (Delanty, 2000). Individual submitted before the authority of polis for the protection of his life and limb. The concept of rights in the ancient world was related with area and territory. The concept of citizenship was firmly based on birth. Therefore, the development and application of rights has traditionally been firmly linked with a concept of territorial integrity (Lister & Pia, 2008). Modern concept of Western nationalism has firmly established the link between rights and territorial integrity, which was originally formed in ancient Greece and practiced in Roman Empire. ... Nationality and the nation state have always been linked; as a result, a similar link has been formed between the concept of rights and the foundation of nationality (Held, 1995). This strong link of rights and nationality continued on for a long period of time but development in science and technology along with better communication has brought significant changes in the outlook and approach of thinkers. Many factors are responsible for the changed attitude but three primary processes account for this attempt to revise the idea of rights. Firstly, migration has brought phenomenal changes in the concept of nationality. Secondly, the formation of regional political structures has meant that concepts of regional citizenship have taken firm ground. Numerous examples of regional bodies can be found; however, possibly the most significant at the present time is the European Union (Faist, 2007). Finally with advent of Information Technology the concept of globalisation has become a byword. The commencement of globalisation and the necessary political responses that have been taken have led many to question whether basing rights on nationality is applicable in an unified and mutually dependent world (Held, 1995). This concept of globalisation has questioned the link of rights and territory. Above all, as globalisation has increasingly served to de-link individuals and societies from the national setting, the idea that rights can be founded on the basis of national territory has been greatly criticised (Held, 1995). Considering the above assessment, the purpose of this work is to assess and examine whether, or should the application of rights be based on

Revenue Recognition and Corporate Governance

Revenue Recognition and Corporate Governance Revenue recognition is one of the most important accounting concepts to organisations across the globe. Basically, there are two main ways in which an organisation can account for revenue as part of their financial accounts. A company can either use cash based accounting or accruals based accounting. Cash based accounting requires the company to recognise the revenue and to put the figure into their accounts at the point when the cash is received, regardless of how or when the money has been earned. On the other hand, with accruals based accounting the figures will feature in the accounts when the revenues are realised, or when the amount is earned, not necessarily when the cash actually enters the company[1]. Countries across the world deal with the issue of revenue recognition very differently and, as such, it is particularly difficult to compare international businesses. The way in which revenue is recognised will have an impact on the perceived financial health of an organisation and different approaches can make it extremely difficult for analysts and investors to make a fair comparison. In October 2002, the International Accounting Systems Board (â€Å"IASB†) and the Financial Accounting Standards Board (â€Å"FASB†) began a joint project to deal with these differences. The original overall aim of the revenue recognition project was to establish a single coherent way of revenue recognition that can be used, globally. Fundamentally, this required the convergence of US GAAP and international standards. One of the main problems facing FASB and IASB is that the US does not have a general accounting standard relating to revenue recognition. Instead, different sectors and industries have developed their own ways of dealing with revenue recognition in line with their individual requirements[2]. As a result, there is no consistency. Moreover, revenue recognition in the US is seen as particularly complex and is based largely on the discretion of the individual finance teams. Originally, the project suggested that a fair value asset based approach should be followed. However, it is currently thought that it will not be possible to establish one universal approach. The basic concept of the fair value asset and liability approach is that when a company enters into a contract, it creates rights (assets) and obligations (liabilities). The difference between these assets and liabilities at any point in the contract is the revenue generated by this contract and should be the figures used at the point in which the accounts are drawn up. This started as a fair value approach to the difference in assets and liabilities, but has now shifted more towards the customer consideration approach to valuing the difference between assets and liabilities[3]. The FASB and IASB have since recognised that enforcing one standard on a global level will be impossible and have, since 2006, decided to take a more bottom-up approach by conducting an international study of how the above model would work and the way in which it would interact with the cultural differences across the globe[4]. It is this cultural difference and historical freedom that presents the greatest challenge to the success of the project. Without a detailed understanding of how the proposed models will work, practically, with reference to the various different families of transactions, it will be impossible for the project to reach any definitive conclusion. For this reason, gaining a greater understanding has now become the first and most important priority of the FASB and the IASB when conducting their study relating to revenue recognition. Corporate governance is absolutely vital in the administration and control of companies. Essentially, corporate governance refers to the principles, policies, customs, laws and any other factors that deal with the way in which a company is managed. It is key in the way that the relationship with the company directors and the stakeholders in the company interacts. As a general rule, strong corporate governance results in a good level of confidence in the company itself and the wider industry[5]. The aims of corporate governance are multiple but are mainly in relation to accountability of the key individuals within the organisation and, in particular, the way in which the company deals with the principal – agent problem[6]. It is also about establishing economic efficiency and ensuring the best and most appropriate use of available resources. As the way in which companies are run varies so dramatically from country to country, it is unsurprising that the way corporate governance is managed is equally diverse. In 2002, the United States took the approach of regulating the way in which corporate governance should work with the Sarbanes-Oxley Act. This Act was drawn up as a rule based approach to corporate governance, following several accounting scandals which hit the headlines in the US, the most notable being the collapse of ENRON. As part of the legislation, eleven heads of rules were created and the Securities and Exchange Commission was required to make compliance a condition of admission to the exchange. The rules have been criticised as being highly prescriptive and not allowing for flexibility based on organisational differences[7]. Contrast this with the principles based approach taken in the UK and the US. Although both countries follow the Anglo-American approach, which is considered liberal and as giving priority to shareholders, the way they go about achieving this aim is substantially different. The UK takes a principle based approach with a ‘comply or explain’ policy[8]. This means that a list of principles and best practices has been developed in relation to corporate governance whereby public listed companies must either comply with this best practice or explain why it is not thought necessary in their particular circumstances. In the US, there are statutory rules with which all accompanies must comply. The UK government felt that it was not possible to create one set of rules that would capture the needs and issues of every type of company; for this reason, it has continued to favour this principle based approach. Divergences in the way that corporate governance is dealt with across the globe and even across sectors and industries is a natural part of the way business is conducted. All companies have their own issues and structures which require different approaches to control and accountability. The level of prescription that the US government has placed on corporate governance has resulted in a one size fits all approach which is simply impractical. Failure to allow a degree of flexibility and adaptability will result in a difficult to manage and ineffective system of corporate governance. Footnotes [1] Sondhi, Ashwinpaul C., Taub, Scott, Revenue Recognition Guide, Cch Inc, 2006 [2] Benston, George J., Bromwich, Michael, Litan, Robert E., Wagenhofer, Alfred ,Worldwide Financial Reporting: The Development and Future of Accounting Standards, Oxford University Press US, 2006 [3] Sondhi, Ashwinpaul C., Taub, Scott, Revenue Recognition Guide, Cch Inc, 2006 [4] Glover, Jonathan C., Ijiri, Yuji, Levine, Carolyn B., Jinghong Liang, Pierre, Separating Facts from Forecasts in Financial Statements, Accounting Horizons, Vol. 19, 2005 [5] Colley, J., Doyle, J., Logan, G., Stettinius, W., What is Corporate Governance ? McGraw-Hill, December 2004 [6] Clarke, Thomas (ed.), Theories of Corporate Governance: The Philosophical Foundations of Corporate Governance, London and New York: Routledge, 2004 [7] Monks, Robert A.G, Minow, Nell, Corporate Governance, Blackwell, 2004 [8] Arcot, Sridhar, Bruno, Valentina,d Faure-Grimaud, Antoine, Corporate Governance in the U.K.: is the comply-or-explain working?, FMG CG Working Paper 001, December 2005

Dissocative Identity Disorder Essay -- Diseases, Disorders

We all daydreamed, gotten lost inside a movie, has even had an out of body experiences; don’t worry it’s all common, but it is also a mild form of dissociation. Dissociation is a separation within an individual’s actions, memories, thoughts feelings, or has a sense of being unreal. Among the most incomprehensible or mystifying and controversial is the rare dissociative identity disorder. It’s the most severe and chronic manifestation of the dissociative disorders. This colossal dissociation of identity from a conventional cognizance embodies those with dissociative identity disorder, (DID; previously known as multiple personality disorder) in which two more diverse characteristics are said to interchangeably switch the person’s demeanor. Dissociative identity disorder is thought to stem from severe trauma mostly in the person’s early childhood (usually around the age 9), due to extreme cyclical sexual, physical and/or emotional abuse. The dissociative aspect is assumed to be a managing method, because literally each personality has its own mannerisms, voice, age, sex, and even race; by dissociating their selves from a situation or experience that are too painful violent to assimilate with their conscious self. Typically, the original personality denies any awareness of the other identities. Understanding the development of multiple personalities is difficult, even for highly trained experts; making a diagnosis of DID take time. It’s estimated that individuals with dissociative identity disorder has spent seven years in the mental health system prior to diagnosis. This is because of the similarities of symptoms of many psychiatric diagnosis of treatment that they seek. The DSM-IV provides the following criteria to diagnose dis... ...her than the driver, they truly believe that they have no choice. A person in treatment for a dissociative disorder might benefit from antidepressants or anti-anxiety medication, but is still no "cure" for dissociative identity disorder; it has been proven for effective treatment which includes medications, psychotherapy or talk therapy, hypnotherapy, and adjunctive therapies long-term treatment is very successful, only if the patient stays committed. Bibliography www.dissociativeidentitydisorder.net psychology.about.com www.psychologytoday.com www.sidran.org www.webmd.com www.medicinet.com www.fortea.us/english/psiquatria/dissociative.htm: Analytical Overview, Jacqueline Costello. York College of Pennsylvania The American Psychiatric Association. (APA) (1994): Diagnostic and Statistical manual of mental disorders. (4thed). Washington DC: Author Dissocative Identity Disorder Essay -- Diseases, Disorders We all daydreamed, gotten lost inside a movie, has even had an out of body experiences; don’t worry it’s all common, but it is also a mild form of dissociation. Dissociation is a separation within an individual’s actions, memories, thoughts feelings, or has a sense of being unreal. Among the most incomprehensible or mystifying and controversial is the rare dissociative identity disorder. It’s the most severe and chronic manifestation of the dissociative disorders. This colossal dissociation of identity from a conventional cognizance embodies those with dissociative identity disorder, (DID; previously known as multiple personality disorder) in which two more diverse characteristics are said to interchangeably switch the person’s demeanor. Dissociative identity disorder is thought to stem from severe trauma mostly in the person’s early childhood (usually around the age 9), due to extreme cyclical sexual, physical and/or emotional abuse. The dissociative aspect is assumed to be a managing method, because literally each personality has its own mannerisms, voice, age, sex, and even race; by dissociating their selves from a situation or experience that are too painful violent to assimilate with their conscious self. Typically, the original personality denies any awareness of the other identities. Understanding the development of multiple personalities is difficult, even for highly trained experts; making a diagnosis of DID take time. It’s estimated that individuals with dissociative identity disorder has spent seven years in the mental health system prior to diagnosis. This is because of the similarities of symptoms of many psychiatric diagnosis of treatment that they seek. The DSM-IV provides the following criteria to diagnose dis... ...her than the driver, they truly believe that they have no choice. A person in treatment for a dissociative disorder might benefit from antidepressants or anti-anxiety medication, but is still no "cure" for dissociative identity disorder; it has been proven for effective treatment which includes medications, psychotherapy or talk therapy, hypnotherapy, and adjunctive therapies long-term treatment is very successful, only if the patient stays committed. Bibliography www.dissociativeidentitydisorder.net psychology.about.com www.psychologytoday.com www.sidran.org www.webmd.com www.medicinet.com www.fortea.us/english/psiquatria/dissociative.htm: Analytical Overview, Jacqueline Costello. York College of Pennsylvania The American Psychiatric Association. (APA) (1994): Diagnostic and Statistical manual of mental disorders. (4thed). Washington DC: Author

Comparing Public and Private Sector Accounting

INTRODUCTION TO PUBLIC SECTOR ACCOUNTING Public Sector Accounting is related to government and different from private sector accounting. Accounting and financial reporting for public sector are based on distinctive concepts, standards, and procedure designed to accommodate their environment. This also based on the needs of their accounting information users. Derbyshire (1987) defined a public sector as a device for regulating human activities so that men and women can live together in reasonable harmony. The public sector is providing basic government services whether federal, state or local/municipal.It encompasses universal and critical services such as a national defense, healthcare, public roads and primary education. The public sector is part of economic and administrative life that deals with the delivery of goods and services by and for the government. A stakeholder is a party who has an interest in the organization’s activities, project or program. This is including wh ose affects, or can be affected by, the organization’s actions and decisions. More institutional stakeholders are lying under the public sector compared to private sector.For examples the parliament, the Auditor General and the Cabinet. They are mainly from individuals who are directly or indirectly involved in the company’s action such as the shareholders and suppliers. The public sector operates within a framework of public authorization and control. One common feature of all public sectors bodies is Parliament will derived the specific power ultimately. However, the formal and informal networks such as the ministers, local councils, and pressure groups impacted on the way of how the public organizations operate. The public sector also has a plurality of objectives.Political, economic, social, regulatory, technical and performance of services often occur on the basis of perceived need rather than in response to strict market-related demand. For example, in Malaysia, plurality of objectives of the government is clearly observed. The observation is through the setting up of different ministries with a variety of portfolios. In addition, public sector organization has no direct financial interest or benefits to the contributors of resources. Any direct or proportionate share of those organization’s goods and services will not been received by the contributors of resources.For instance, an individual who is a tax payer in Malaysia will not receive direct benefits from the Inland Revenue Board. Instead, they enjoy indirect benefits from the provision of education at all levels, provision of health services, continuous clean water supply and any other benefits. The public sector is varying accounting principles and practices. In general, fund accounting where separate accounts are maintained for each fund so that limitations and restriction placed on use of the resources allocated can be properly monitored and accountability is ensured.The pri vate sector is generally using the entity accounting which a term used to identify the organization. The accounting service is to be provided and whose accounting or other information is to be analyzed, accumulated and reported. Lastly, the public sector is more to political rather than financial control which concerned about delivering social responsibilities to the public at large. Hence, the priority on resources allocation is generally governed by the priority set by the government. The national agenda sets the priority, not by any investment appraisal and profitability criteria.

Skype the Perfect Freemium Model Essay Example

Skype the Perfect Freemium Model Essay Example Skype the Perfect Freemium Model Paper Skype the Perfect Freemium Model Paper The perfect FREEMIUM model 11/24/2010 Petra Sanyova BCi08: 5th semester: e-Marketing The Freemium Model The term freemium is a coined term, derived from words ‘free’ and ‘premium’. This term stands for an expanding business model where companies are making profits from selling premium products to a small percentage of their total users. Although the majority of the users is not paying anything for the product, companies still has possibility to be highly profitable, and they usually are. The business where only 5-10% of customers generate revenue could not run profitably under traditional conditions. The change was caused by numerous innovations in the field of digital production, as well as internet distribution. Due to these technological progresses, companies are able to copy and distribute free products to many customers at very low costs. Skype â€Å"Skype is software that enables the world’s conversations. † Millions of people make video or voice calls, send instant messages and share files through this program. The majority of them do so with no charge at all. The only prerequisite, to be able to use this software, is that both parties who would like to communicate need to have the program installed and running. Skype was established in 2003, with its headquarters being in Luxemburg. Its founders Niklas Zennstrom and Janus Friis are still partial owners together with investor group led by Silver Lake (that also owns eBay), the Canada Pension Plan Investment Board and Andreessen Horowitz. Since the establishment – the first version of the program, Skype never stopped to grow and is still introducing new updates, features etc. When it comes to its community, the Skype changed from a small unknown program into a program used daily by millions of people with many features. Lately everybody is impressed with the number of Facebook users; nevertheless in the end of year 2009, Skype had 160 million more registered users than Facebook, which in numbers is 560 million. According to the quarterly updates the company issues, it added 39 million registered users in the last quarter of 2009 only. This stands for 6% growth rate in the maturity phase of the product! 36. billion minutes of Skype-to-Skype calls were recorded in these last three months of 2009, adding to get 250 billion minutes of these calls recorded overall. Still in 2009 only, this number accounted for 12% of the world’s international calls. About 23 million users are logged into Skype at its peak times. (I am logged in just as a write this paper. ) Skype is international software, offered in 29 languages and used almost in every single country of the world. Skype offers a variety of features to all its users, with the main feature being Skype-to-Skype calls free of charge. To improve the customers’ experience while calling, it introduced many additional features as: conference calling, video calling and group video calling. Moreover Skype is effectively used for instant messaging and sharing various files; screen sharing included. One of the latest introduced features is called ‘Facebook News Feed and Phonebook’ which enables users to call friends directly from a Facebook News Feed and Phonebook in Skype. Although this all is offered by Skype to its users for free, it does not indicate company’s irrationality. Just because products are free, does not mean companies are not profitable. Google is a great example of this; and however slightly different, Skype is as well. The point is to broaden the classic view of a market from only two parties (buyer and seller) to more parties, from which only few exchange money. The most common model is the three-party system. The third party pays to participate in the system, the first two created by a free exchange between each other. The success of charging nothing for something lies in understanding of the psychological gap between ‘almost zero’ and ‘zero’. As all the other members are needed to create the environment, for others to pay for, it is essential to attract as many people as possible. While the costs are insignificant and free is a word appealing to almost everybody, giving away the product to 90% of customers is reasonable. The rest 10% then consist of the customers who opted for a premium account and they generate revenues. Pareto principle applies This is the case of Skype too. The third party consists of the premium users, who are actually paying for additional features available in premium accounts. This group of users accounts to 6% of its all active users generating over 777 million dollars a year. The additional features, they are then enabled to use are: Skype-to-landlines/mobiles, voicemail, call forwarding, call transfer and text messaging. The user also gets his/her own online number so the landlines/mobiles-to-Skype calls are then also possible. Skype specific success can be accredited not only to the great idea that is making people’s lives easier, but to the way its entire business model is set up: [ 1 ]. SKYPE business model Partners:- Phone manufacturers- Online Platforms| Key activities:-Software development- Integration with new platforms- Marketing| Value proposition:- Free VoIP and video calling- Internet based communication| Relationships:- Appreciative user base- Thanks to free download- Automated with online profiles| Customers:-Not fragmented| | Key resources:- Software- Brand| | Distribution and acquisition channels: Online| | Cost structure:- Very low maintenance cost- Software development| Revenue streams / pricing:- Sale of complimentary items- 7-8% conversion rate from free| And no argument there, that it is set up brilliantly. Conclusion Skype, together with Flickr and LinkedIn, is one of the most successful companies, operating under the freemium model. As was already mentioned, Skype uses three-party model, in which the Pareto principle applies – small percentage of a customers pay to get a premium, covering the cost of the majority of users not charged and still generating the revenues. The reason for this is the almost zero maintenance cost, thanks to technological advancements. For people to purchase the premium accounts is important that the system created is stable and large enough, and so Skype is doing great job in attracting these basic users. By giving the program for free and updating it regularly it does not create only large user base, but an appreciative one. As Skype is a program, which with its features, benefits the ordinary users and possibly save them money – this group is thankful. Being thankful for Skype means being loyal and having overall positive attitudes towards the brand; which is another big asset of Skype. Nowadays it stands for a international brand, which is widely recognized. If company can keep up the conversion ratio, remain popular and hand off the possible threads from new competitors or telecommunication companies; its sustainability of the freemium model can be proved.

Animal rights essays

Animal rights essays Many humans use animals for testing each year. Animal testing is when the animals are put through something or injected to see how they react to what medical research they have been used for. There are three very important reasons why animals should not be used for testing harmful or dangerous materials. One of these is that testing and its use is trivial in the cosmetic industry. The second reason is that animals have rights and animals can feel pleasure and pain just as humans do. The third reason is that testing is cruel and unusual. Another reason is that animal testing and its use is trivial in the cosmetic industry. Testing on animals for the cosmetic industry is not necessary because they have many other ways to find out if it harms the human race. The testing that goes on is harmful to the animals and can cause serious side effects. The cosmetic companies hold down bunnies in vices and spray the cosmetics into their eyes to see if it causes them redness, stinging, or even blindness. They also have baboons strapped down with their heads in vices to do certain tests on them. Animals are also used by pharmaceutical companies to produce drugs and health supplements. They estimate that 17 to 22 million animals are used each year for medical research, and these estimates do not include rats, mice, fish, and farm animals. That means that 90% of all research animals are not included in the statistics. Too many animals are being tested and they do not even need to use the animals for these tests. They ca n use computer software materials and get the same results. One more point is that animals do have rights. The activists of the animal rights movements do not claim that animals are the moral equivalent of humans, just that their feelings deserve some consideration. Animals are just as alive as we are and they follow the course as we do, they find food, they produce offspring, they overcome challenges, theref ...

Statistics for Managers Individual Work wk5 Essay

Statistics for Managers Individual Work wk5 - Essay Example Generally, the list sale price for Gulf View Condominiums seems to be higher than No Gulf View Condominiums. The mean for list price for Gulf View Condominiums is $474010 while for No Gulf View Condominium is $212810. Also, on the same variable Gulf View Condominiums seems to be higher, it has a standard deviation of $197290 while No Gulf View Condominiums is $2395640 Out of the variables listed above, the one that can help a real estate agent understand the Condominium market is the standard deviation. Standard deviation is very critical because it shows how the prices are stable. Therefore, if the standard deviation is high then it means the prices fluctuates very much. When the significance level is increased then the critical area is reduced as a result you are likely to reject the null hypothesis. Hence, one is less likely to accept the null hypothesis when it is false thereby reducing type 1 error but type 1 error will

COURSEWORK 2 Assignment Example | Topics and Well Written Essays - 2500 words

COURSEWORK 2 - Assignment Example Owner-occupied housing includes property that is owned by private entities and have those private owners as the occupiers of the housing. Of the total number of households in the United Kingdom in the year 2010, about 17.8 million were households that were properties occupied by their owners, the biggest slice of the pie in comparison to privately rented households, households rented by the local authorities, and the households that are managed by the housing associations. The rise in owner-occupied housing is reflected in the fact that those figures for this categories represent about 65.5 percent of all households in the UK, up from about 70 percent in the initial part of the current century. This figure represents an elevation from the average percentage of owner-occupied housing for all of the European Union. These figures are reflected in the chart below (Economics Online 2013). Graph Source: Economics Online 2013 On the other hand we get a glimpse of the total picture of the ho using market in the UK at present from several proxy indicators of health, including for instance the affordability of housing relative to the income or earnings of UK workers. This latter figure is a representation of the potential demand for housing, where for instance higher ratios of house prices to worker earnings translate to lower affordability owing to the reduced capacity of workers to purchase homes, and therefore lowered demand, and lowered ratios conversely translating to higher demand owing to the increased capacity of workers to purchase houses, all other things being equal. Of course in reality there are other factors that impinge on the ability of workers to purchase houses, such as the availability and affordability of credit to finance the housing purchases. That said, and more into that later, the following is a chart of the house prices to worker earnings ratios in the United Kingdom from 2002 to 2012 (Riley 2012): Graph Source: Riley 2012 In the plot above, we s ee that the prices to earnings ratios for property in the UK spiked from 2005 to its peak towards the end of 2006 and the beginning of 2007, before sharply declining from that point to 2009, where prices to earnings have been in the doldrums. On the one hand we see that the ratios should indicate a higher uptick in ownership from the lowered ratios, but we also get from the literature that the financial crisis in 2007 and the continued weakness in the UK economy from that time all the way to the present has generally resulted in a subdued interest in housing purchases in the country. Those two factors together has kept access to credit difficult, for one, while a generally depressed economy has affected consumer sentiment negatively (Riley 2013; Thomson and Bryan-Low 2013; BBC 2013; Ranscombe 2013). Graph Source: BBC News Following up on the last line of though, in the plot above, we see that the economy has not been doing well as of the past several years, contracting for five stra ight quarters on the tail of the severe financial crisis in 2007 and 2008, and barely avoiding a triple-dip recession in the most recent quarter. This general state of affairs has a heavy bearing on the supply and demand dynamics for owner-occupied property in the United Kingdom, as this paper will demonstrate in greater detail. Taking a step back, we see

Do Patients Really Have a Choice in Anaesthesia and Surgery Essay

Do Patients Really Have a Choice in Anaesthesia and Surgery - Essay Example The mere condition of having sensation blocked or the nerves being desensitized is not accepted by many and there may be each to their own reasoning for it. The anesthesia is used to avoid the person undergoing surgery from pain or distress. For different issues, different kinds of anesthesia may be used. There is general, local, regional and dissociative anesthesia, each one used in different cases as each one has their own varying effects. Consent, is now an integral part of pre anesthetic consultation. Nowadays, given the evolved role within the health institutions, plus the legal and ethical issues, the patients are informed about the procedure they will be subjected to during the surgery. Disclosure of information seems to be the most legal and ethical discussion in the consent process. Given the function of any anesthesia, this consent is vital. This reinforces the idea that the given ‘consent’ to the patient before any surgery, is not actually being asked to accep t a procedure but is being offered a range of options from which to choose. Any medical profession indeed respects the patient’s reasoned choice and their right in law to refuse treatments. As anesthetists, the consent process can serve more than one purpose. It protects the practitioner from any ethical or legal issues. It ensures that the patient has agreed to the given way of treatment. The consent is a representation of the choice the patients have today in this. (Slater. R, 2007) No matter what examination or treatment one has to undergo, one may ask their anesthetist if there is any choice in the anesthetic method. One should also understand that some surgeons are more content operating on patients who have received one form of anesthetic rather than another. This most often means that the patient has a general anesthetic, which involves temporary unconsciousness. The article on All about Anesthesia, Do you have a choice, talks about the surgeon not having to choose the type of anesthesia one will receive, unless there is no anesthesia involved in one’s case. (2012) However, the surgeon may discuss the choice with the patient and with their anesthetist. In the same way, ones anesthetist does not choose what operation one will have or how it will be carried out. Again, ones anesthetist may discuss the operation with the patient and the surgeon, particularly if one has special anesthesia problems. The type of anesthesia varies with the given situation. Example for a finger ligament being torn off or the finger’s bone being broken may allow for local anesthesia, this type of a surgery allows a choice from the range of anesthesia. On the other side, during a caesarian, spinal or epidural anesthesia can be used. This type of scenario may allow less choice for the patient because general anesthesia may be harmful to the baby. Another case may involve a heart surgery, which will involve the use of general anesthesia and confine the choice o f the patient. Given the intensity of the situation like a heart surgery, a patient can not choose spinal anesthesia for their own good. This aspect suggests that a patient’s choice depends on the situation they are in. The beginning of this article stated a brief case where the patient would not agree to get their sensation paralyzed for a while, may be due to a range of reasons. These may involve the patient not approving the idea of losing control, issue of allergy,

Political Party and Internet Essay Example for Free

Political Party and Internet Essay HARATAL In modern strife torn state hartal has become a common affair. It is observed at the call of a political party or parties to press their demand to protest against the corruption, misuse of power and the evil deeds of the ruling party. Sometimes students and people of a locality call hartal to express their demands. On a hartal day normal course of life is stopped. All means of transport and vehicles do not move on the roads. People are to take a lot of troubles to attend their offices. They go on foot as vehicles are not available. As a result the attendance is very negligible in the offices, factories, industries and shops. The economy of the country suffers a heavy loss. Mills, factories, industries and shops stop their work. All the business centers, markets and shop remain closed. The supporters in favor of hartal bring their procession. Often clashes occur between the police and the picketers. Sometimes clashes take place between the supporters of the opposition and the ruling political parties which result in some deaths. On a hartal day the sufferings of the people know no bound LOAD SHEDDING Load-shedding is the suspension of electricity supply on certain lines when demand is greater than the generation. It occurs when the generation of power is less than the demand. Besides, unplanned distribution and illegal connection of electricity are also responsible for it. It creates various serious problems. The students are affected by it if it occurs at night. They sit idly in the dark closing their books. They suffer terribly owing to load-shedding on the night before their examination. Mills, factories, industries, all academic and socio-economic institution seriously suffer due to it. It seems that everything comes to a standstill and so life becomes rally painful. In a country like ours it is very difficult to solve the problem of load-shedding. Yet we can go a long way by establishing new power plants, ensuring planned distribution, reducing system loss and checking illegal connections. If these are ensured, we may expect to get rid of the curse of load-shedding. Governme nt should also take effective steps in this regard. Computer The computer is one of the most brilliant gifts of science. This device was originally developed by Charles Babbage. Most countries have developed fast due to computerization. Writing a program is essential for a computer. Speed, accuracy, reliability, and integrity are the main characteristics of a computer. Many of the routine activities today at home and in business are done by computers. The computer has proved a friend and servant of science, technology and industry. Most offices, shops, factories and industries use computers. The Internet is a storehouse of information. The computer is boon to all. Telecommunication and satellite imageries are computer based. Computer has made the world a global village today. The Internet The information system of the world has become globalized with the magical touch of internet. Like a spider-web the Internet has spread its interconnected link with tens, hundreds or even thousands of computers. And it has enabled them to share information and communication with one another widely, effectively and inexpensively.The Internet has made it possible for people all over the world to bring the information and communication system within their palm. The Internet has brought new opportunities to government, education and business. Governments use the Internet for internal communication, distribution of information and automated tax processing. Bangladesh as a developing country does not have access to the Internet in all spheres. Still internet here has some access to the business world and the banking system. Educational institutions also use the Internet to some extent. Internet here also allows a great variety in digital entertainment. People can enjoy music, movie, gaming, chatting with friends, sharing views and ideas about world affairs just by pressing few keys. We hope that we will get full-fledged access to the Internet, an international computer network, to make our Bangladesh a developed and prosperous country. TRAFFIC JAM Traffic jam is one of the most irritating problems in bangladesh. It has taken a very serious shape in city areas.This problem is the result of rapid growth of population and the increasing number of vehicle. In proportion to our population, roads have not increased. Moreover, cities are full of rickshaw and rickshaw pulles do not follow the traffic rules never maintain a queue while waiting to proceed. Untimely loading, unloading of goods of trucks, unauthorised markets by the road side, unwise parking to vehicles, public meeting, processions etc. Generally cause traffic jam. Narrow roads in another cause of traffic jam. Most often traffic jam occurs at office time and also at the time when the officer break. Sometimes traffic jam is so heavy that it blocks half a kilometre. It kills our valuable time and cause great suffering to the dying patients being carried in the ambulance. However, this problem can be solved by adopting some measures. Well planned spacious road should be constructed. one way movement of vehicles should be introduced.Traffic rules should be imposed strictly so that the drivers are bound to obey them. The number of traffic police should be increased.

Major studies of conformity

Major studies of conformity This essay will describe and evaluate several major studies of conformity. Conformity has been defined in number of ways. Crutchfield (1955), defined conformity as yielding to group pressure. Mann 1969 agrees with Crutchfield, however Mann (1969), argues that it may take different forms and be based on motives other than group pressure. (Gross p 479) Conformity is a change in belief or behaviour in response to real or imagined group pressure where there is no direct request to comply with the rest of the group norm Zimbardo and Leippe (1991). A lot of research has been done to try and understand the situations individuals need to be in to conform and the factors affecting conformity. However there are various cultural and methodological considerations that affect the understanding of conformity research. The first study would be Jenness in 1932. Jenness was the first person to study conformity. Jenness asked students to estimate the number of beans in a bottle. Taking individuals estimates first then placed the individuals into groups and asked them to discuss their estimates. Once the findings had been calculated he found that the students in particular groups would conform to a group average. According to Jenness in a situation where the answer was unknown they listened to their peers and would in his view conform. His research was criticised by Sherif (1935) because the experiment was not taken out in ecologically valid circumstances. The students were not in surroundings that were familiar to them thus behaving differently. Critics have argued that the students may have conformed in order to make the results easier for the psychologist. This demonstrates informational social influence and is explained in a classic study by Sheriff. Methodologically the first major problem encountered when testing conformity was the ambiguity of the situations the participants were placed in. This was highlighted by Mustafer Sherif (1935) when he used the auto-kinetic effect to test conformity. The Auto-kinetic effect is a perceptual illusion where participants perceive light moving when in fact it is stationary. Participants were placed in a darkened room in which they could see a light that was stationary. They were asked to record how far the light moved and on their own they settled on individual estimates however when the participants were put in a room together with other participants they were encouraged to shout out their estimates. Sherif found that they started with different answers but then all came to agree on the same answer. Then after they split up the group into individuals again Sherif found that they gave the answer they had settled on with the group. In Sherifs research into conformity (1935), the aim was to see if people conform to a group norm. The results of the test showed that individual responses differed to those from the group response. The post-experimental interviews said that the participants denied being influenced, they struggled to get the correct answers, and they never actually felt part of the group. The conclusions drawn from this said that the participants conformed towards the group norm because they were uncertain about their own individual responses. Sherif then argued that his results showed conformity however there was a problem with the methodology. This conformity research was criticised to be artificial and lacking ecological validity. Also, because the task was thought to be ambiguous and that there were no real answers, the participants were more likely to conform. As the answer was very ambiguous and there wasnt an obvious answer it was argued that participants are more likely to conform as they are never completely certain of their answer. This methodology therefore affects Sherifs interpretation of conformity as it is not very reliable Solomon Asch (1951) was the psychologist that challenged Sherifs methodological and in 1951 he created The Asch Paradigm where he tested conformity rates to very unambiguous situations. In his experiment there was one participant and seven to nine other confederates who knew about the experiment. The group was asked to identify lengths of vertical lines and match up a given vertical line to one of three in another display. Each confederate gave their answer and the participant sat in the next-to-last seat. On some questions all the confederates would give the wrong answer and Asch observed the conformity rate of the participant agreeing with the wrong answer even though the answer was very obvious. Asch found that 32% of the trials, the naive subject conformed to answer given by the rest of the group, and 72% of naive subjects conformed at least once. 13 out of 50 naive participants never conformed. When he interviewed the naive participants afterward, he found that conformity existe d on three levels: distortion of judgement, distortion of perception and distortion of action. Those who experienced distortion of judgement conformed because they trusted the groups judgement over their own. Those that experienced distortion of action knew that they were right, but changed conformed to avoid ridicule from the rest of the group. Finally, those who experienced distortion of perception actually believed that they saw the groups choice as matching the line on the card. The aim of the experiment was still to see if people would conform towards the group norm. The results showed that the individuals conformed to the group norm, even if the answers were wrong. The naive participant explained their reasons for conforming to be because they didnt want to spoil the experiment, look stupid, their eyes must have been deceiving them, and because they felt that the group was probably right. This experiment also told us that the influence from three or more stooges gave more of a reason to conform than if there was one stooge. The conclusions for this study were that the people conformed for public compliance rather than public acceptance. Also it seemed like people with low self esteem were more likely to conform. The methodology in this experiment was a lot more accurate then Sherifs experiment as the answers are very unambiguous and if the participants were on their own or first then they would almost certainly have given the right answer. The results from this experiment are therefore can be a better explanation of conformity than Sherif; however there are other methodological problems which make this experiment fairly inaccurate in the interpretation of conformity. However there are also ethical issues about the experiment. The main criticisms for this experiment was that it was artificial, time-consuming, time-dependant and unethical. The experiment lacks ecological validity due to a lack of both experimental and mundane realism. It lacks experimental realism as some participants worked out what the experiment was or at least thought the experimenter wanted them to answer the same as the others and therefore the conformity rates could be unreliable. It also lacks mundane realism as the situation does not reflect a real life situation and therefore people may act differently in real life and maybe the conformity rate would be lower. Crutchfield (1954) criticized Asch that the type of experiment undertaken by Asch is very time consuming, as only one person can be tested at a time. Richard Crutchfield decided to change the experimental method so that several people, usually five, could be tested simultaneously. The same kind of problem as Asch used, was used. Each participant sat in a booth with an array of lights and switches in front of them. They were told to give their answers and each were told that they were last to guess and the others guesses were indicated by the lights on the panel. However each participant was actually given the same display, which on about half the trials was actually incorrect. Crutchfield aimed to find out whether people conformed to unambiguous tasks when the pressure from others was more imagined than real. Crutchfield found that 37% conformed all of the time but 46% some of the time. The results found were really similar to Aschs but had a lower conformity rate. This concluded tha t there is conformity to imagined pressure. The experiment was criticised to have specific people used that were perhaps more conforming. Also it lacked external validity. The time the experiment was done in (1950s) was generally a more conforming time, so that could have been one of the reasons why the people conformed more. This experiment was also thought to be unethical as the participant were lied to and could have been embarrassed. Stanley Milgram (1963) conducted an experiment on obedience that highlighted the persuasive power of authority in social psychology for the first time. His experiment exceeded all expectation and led to greater awareness of authority and how much power it credited the perpetrator of it. Participants were made to give increasing electric shocks to someone (who was an actor pretending to be receiving the shocks through wires) when the person gave the wrong answer to a question. Many of the participants continued to the highest voltage (450V). There were many reasons why participants obeyed, such as the fact that the experiment was in a professional setting (Yale University). The experimenter was an authority figure and so was trusted; and the subjects were told that anything that went wrong would not be their responsibility. It was also because the participants could not see the victim which made it seem less real to them or it could have been because the participant had taken on a rol e so they felt that they were someone else. Milgrams work has been criticised both on ethical and methodological grounds. Baumrind (1964) believed that Milgram showed insufficient respect for his participants, there were insufficient steps taken to protect them, and his procedures could have long term effects on the participants. Orne and Holland (1968) argued that the participants did not believe they were giving electric shocks and they were just playing along with their role in the study. A famous example showing conformity was the experiment Zimbardo et al., (1973) carried out the prison simulation experiment at Stanford University. The aim of the experiment was to see the psychological effects of making an average person into a prisoner or guard. After less than 36 hours one of the prisoners had to be released from the experiment due to severe depression. Others who were acting as prisoners also showed signs of anxiety and depression. According to Zimbardo, these results showed how easily people could adapt to a new role in a new situation and behave out of character to fit that role. He quoted Note that anyone ever doubted the horrors of prison, but rather it had been assumed that it was the predispositions of the guards (sadistic) and the prisoners (sociapathic) that made prisons evil places. Our study holds constant and positive the dispositional alternative and reveals the power of social, institutionalised forces to make good men engage in evil deeds. (Gross p 500) There have been many criticisms levelled at his study, (Savin 1973) argues that the prisoners did not give fully informed consent; they didnt really know what was going to happen to them. They were humiliated and dehumanised by the procedure when reaching the prison (strip searched and deloused). Savin also argued the point the ends did not justify the means. The study had become too real and should never have been carried out. Perrin and Spencer (1980) tried to repeat Aschs study in England in the late 1970s. They found very little evidence of conformity, leading them to conclude that Aschs effect was a child of its time. However the low levels of conformity found in Perrin and Spencers study may have occurred because they used engineering students who had been given training in the importance of accurate measurement and therefore had more confidence in their own opinions. Bond and Smith (1996) also considered changes into conformity over time based on studies carried out in the United States. They conclude as follows; Level of conformity in general had steadily declined since Aschs studies in the early 1950 (Bond Smith p 124). The conformity rate has been found to alter across time within a culture, though overall trends are far from clear. There is also variation between cultures. These differences are related to social norms. As a conclusion, it is fair to say that people conform for many reasons, all that have is one main aim and that is to fit in with the group. Mainly, people want to be accepted in their society and because they have the need for certainty. People who are within any society or culture and its beliefs, with regards of what is expected and acceptable can be forced in certain situations to behave in anti-social ways. As their behaviour becomes adaptive to meet the needs of normative social influence without doing so could lead them to receiving social and/or cultural rejection. The researches briefly tells us how conformity works, however do psychologists tend to bother what happens after the research has been carried out on the naive participant? Some of the naive participant reported feeling quite stressed on the critical trials, which had a psychological harm on them. Do psychologists use deception to have their researches carried out? or should I say, Are they justified?! Above all, the researches have further broadened my knowledge on how individuals react in certain situation and has taking me one-step closer in understanding the world. REFERENCES Asch, S. E. (1955). Opinions and social pressure. Scientific American, pp. 31-35. Banyard, P, Grayson, A. (2000) Introducing Psychological Research; Seventy Studies that Shape Psychology, 2nd Edition. London: Macmillan. Bond, R, Smith, P. (1996) Culture and conformity: A meta-analysis of studies using Aschs (1952b, 1956) line judgment task. Psychological Bulletin, 119, 111-137. GROSS, R. (1996) The Science Of Mind And Behaviour, 3rd Edition. London: Hodder and Stoughton. GROSS, R. (1999) Key Studies in Psychology, 3rd Edition. London: Hodder and Stoughton. Milgram, S. (1983) Obedience to Authority: An Experimental View. New York: Harper/Collins. Moscovici, S, Faucheux, C. (1972) Social influence, conformity bias and the study of active minorities. In L. Berkowitz (Ed.), Advances in experimental psychology, (pp. 149 202). New York: Academic Press. Myers, G. (2005) Social Psychology, 8th Edition. London: McGraw-Hill. Savin, H.B (1973) Professors and Psychological Researchers: Conflicting Values In Conflicting Rolls. Sherif, M. (1936) The Psychology of Social Norms. New York: Harper Collins.